Getting Back On Track With The Cluetrain
"I think a train of change... Is comin' down the track. Comin' right this way, it ain't turning back" - Freedom Train - Roger Taylor. So, it's the brand new year and the brand new decade. What's...
View ArticleListen Up! The Evolution of Conversational Marketing for the Digital World
As I was waiting in line at Starbucks the other day, I noticed the woman in front of me pulled out her iPhone to let the cashier scan a coupon code for a discount on her purchase. This is just one of...
View ArticleBuy Them a Drink First…
Buy them a drink first… Here’s a stat…. According to B2B Magazine, more than 23% of B2B buyers are discussing products and services with their peers via social media. In fact, online recommendations...
View ArticleCross-Channel Campaign Management Comes Full Circle to Help Marketers Create...
While campaign management solutions have been around for quite some time, they have undergone a significant transformation in recent years. With so many new marketing channels and the exponential...
View ArticleTransactional Messaging: Unlocking Customer Engagement and Revenues
With new digital marketing channels empowering consumers and heightening expectations more than ever before, brands are now forced to deliver more relevant, consistent and personalized experiences...
View ArticleNot Fade Away: Data Quality and New Drivers for the Email Deliverability...
There has been recent discussion about the increasing use of engagement data as a component of email deliverability. In fact, referring to tactics being used by Yahoo, Return Path stated, “the company...
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